Privacy Policy

Last Updated: June 1, 2026

Miracle Mile Shops (IMI Miracle Mall LLC) ("Miracle Mile Shops", "we," "us," or “our”) respects your privacy. This privacy policy (this “Privacy Policy”) explains, among other things, how we collect, safeguard, and share personal information about our users, and explains the rights and choices you may have with respect to your personal information and how to exercise those rights.

This Privacy Policy applies when you visit our website at www.miraclemileshopslv.com, and all other websites that are owned or operated by Miracle Mile Shops and that direct to this Privacy Policy (collectively, the “Site” or “Sites”), as well as any other websites, pages, features, or content owned and operated by Miracle Mile Shops that direct to this Privacy Policy (collectively, the “Services”). This Privacy Policy does not apply to information that we collect through other channels, to any third-party websites that you may be able to access from our Sites, which may have data collection and use practices and policies that materially differ from those described in this Privacy Policy, or to any services that may be offered by our business partners.

By accessing, visiting, or using the Services in any manner, you acknowledge this Privacy Policy and you agree to our Terms of Use (the “Terms of Use”). If you are not comfortable with any part of this Privacy Policy or do not agree with the applicable Terms, please immediately discontinue access or use of our Services.

We may make changes to this Privacy Policy from time to time and will post the date it was last updated at the top of this Privacy Policy. Unless otherwise noted, any changes to this Privacy Policy will become effective on the “Last Updated” date indicated above. We will provide additional notice to you if we make changes to this Privacy Policy that materially affects your privacy rights in accordance with applicable laws. We may also provide “just-in-time” disclosure or additional information about our information collection, use, and sharing practices for specific service offerings. These notices may supplement or clarify our privacy practices or provide you with additional choices about how we process your personal information.

1. Personal Information Collection

You generally are not required to provide information about yourself when you visit or use the Services. However, we may ask you for some or all of the following types of personal information when you use our Services. Depending on how you interact with us, the personal information we collect may include:

Information You Voluntarily Provide Us. We may collect personal information about you to provide our Services. In connection with your use of the Services, we may collect:

• Contact information, such as e-mail address when you subscribe to receive communication about our coupons, deals, and exclusive offers;
• Customer care information, including your name and email address, as well as any other content that you send to us in order to reply and address your request;
• Communications preferences; and
• Correspondence and other information that you send to us.

Information We Get From Others. We may get information about you from other sources and combine that information we receive from you. For example, we may receive information about you from:

• Service providers who assist us with customer support, marketing, or analytics; and
• Third-party platforms you use to interact with us (for example, if you engage with our content on social media).

Information We Automatically Collect. We also may collect certain information automatically when you use the Services. The type of information we collect by automated means generally includes technical information about your computer or device, such as:

• Usage Data. When you browse our Sites, we automatically collect log data such as your web request, Internet Protocol (“IP”) address, browser type, domain names, referring and exit pages and URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data.
• Device Information. When you use your desktop or mobile devices to access our Services, we may be able to identify your device’s unique device identifier, MAC address, operating system, and your mobile device’s advertising ID.
• Location Data. When you use our Services, we may infer the generic physical location and geographic regions of your device from your Wi-Fi, Bluetooth and other device settings. For example, your IP address may indicate your general geographic region. We do not collect precise GPS data unless explicitly enabled by the user for specific features. You may choose not to share your location details with us by adjusting your mobile or desktop device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

2. Why We Collect Your Personal Information

We may process your personal information in connection with any of the following:

• Provide you with the offers, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you;
• Contact you via email and otherwise about services, offers, promotions and events that we think might be of interest to you;
• Engage in market research and marketing and promotional activities;
• Maintain or administer the Services, perform business analysis and analytics with respect to the Services, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer and better understand how visitors are interacting with the Services;
• To respond to questions and provide customer service;
• To protect, investigate, and deter against fraudulent, unauthorized, or illegal activity and to ensure the security of our Services;; Customize and personalize your use of the Services;
• To facilitate as is necessary in the context of corporate acquisitions, mergers, or other corporate transactions;
• To investigate, prevent or mitigate violations of our internal terms, agreements or policies; enforce our agreements with third parties, and protect our and others’ rights, privacy, safety, or property; and
• To comply with applicable laws, regulations, and legal processes, and to exercise or defend legal claims.

3. When We Disclose Your Personal Information

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect. We may share your personal information with:

• Corporate Parents, Affiliates, and Subsidiaries. We may share your personal information with our corporate parents, subsidiaries, and other affiliated entities for the purposes described in this Privacy Policy, including business, operational, and marketing purposes, unless otherwise prohibited by applicable law or by contractual agreement with our vendors, service providers or other third parties.
• Business Partners, Sponsors, and Other Third Parties. We may disclose your personal information to business partners, co-sponsors of promotions, and other third parties in order to provide you with Services that may interest you. If you provide additional information to any of these third parties, such information provided to these third parties will be subject to each third party's privacy practices and policies. .
• Service Providers. We may share your personal information with service providers that perform certain functions or services on our behalf (such as, without limitation, those that may host the Services, manage databases, tracking the Sites’ activities and analytics, or send communications for us). These service providers may have access to or process your personal information only for the purpose of providing services to us.
• Other Parties When Required By Law or as Necessary to Protect the Services. We may disclose your personal information to third parties in order to protect the legal rights, safety, and security of Miracle Mile Shops, our affiliates and subsidiaries and the users of our Services; to enforce our Terms of Use; to prevent fraud and for risk management purposes; and to comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
• In Connection With a Transfer of Assets. If we sell all or part of our business, or make a sale, assignment or transfer of assets, or are otherwise involved in a corporate restructuring, merger or business transfer, or in the event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.
• Other Parties With Your Consent. We may share personal information about you with third parties when you consent to such sharing.
• Aggregate Information. We may disclose to third parties information that does not describe or identify individual users, such as aggregate website usage data, for purposes such as usage analysis, product improvement, or reporting trends.

4. Cookies and Other Tracking Technologies

We and our service providers may automatically collect information from you when you use the Services using “cookies” and other tracking technologies to help us customize your experience and better manage content on our Services, including to: (a) analyze our web traffic using an analytics package; (b) identify whether you already visited any of our affiliated websites; (c) store information about your preferences; and (d) to recognize when you return to our Services.

Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. Information that may be collected by cookies when you use the Site may include, without limitation: the pages you visit within the Site; the date and time of your visit to the Website; the amount of time you spend using the Site; the IP address used to connect your computer to the Internet; and/or your computer and connection information such as your browser type and version, operating system and platform.

Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.

We may place cookies from third-party service providers who may use information about your visits to other websites to target advertisements for products and services available from us. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party's website for more information on how they use cookies. We use the following types of cookies on our Services:

Type of cookie	Purpose
Strictly Necessary Cookies	These cookies are essential to provide you with Services available through our Site and to enable you to use some of its features. Without these cookies, the Services that you have asked for cannot be provided, and we only use these cookies to provide you with those Services. This category of cookies is essential for our Services to work, and they cannot be disabled.
Functional Cookies	These cookies allow our Site to remember choices you make when you use our Site, such as remembering your language preferences, your login details and the changes you make on other parts of our Site which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Site or use our Services. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services.
Analytics/Performance Cookies	Analytical cookies are used to understand how visitors interact with the Site. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Targeting/Marketing Cookies	These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies to enable them to show adverts which we think will be relevant to your interests while you are on third party websites.

How to Manage Tracking Technologies

Browser Controls. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Sites although your access to some functionality and areas may be restricted. If you want to understand your browser’s cookie default setting, or learn to modify your browser’s cookie settings, please use the “Help,” “Tools” or “Edit” menu in your browser or review the instructions provided by the following browsers:

• Google Chrome
• Microsoft Edge
• Microsoft Internet Explorer
• Apple Safari Mobile
• Android Browser

Opting out of Third-Party Analytics. We may use third-party service providers to monitor and analyze the use of our online, web-based, and mobile-based Services, such as Google Analytics. Google Analytics is an analytics service offered by Google LLC (“Google”) that tracks and reports website traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. To opt out of Google Analytics or to prevent your data from being collected and used by Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout.

Disabling Most Interest Based Advertising.

Interest Based Advertising - Website Browser. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA), which maintains websites where people can opt out of interest-based advertising from their members. To opt out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info.

Do Not Track.  Your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit. However, since uniform standards for “DNT" signals have not been adopted, we do not disable tracking technology that may be active on the Websites in response to any “do not track” requests that we receive from your browser.

5. Security of Personal Information

We take commercially reasonable steps to use appropriate technical, physical and administrative security measures to help protect against loss, misuse, unauthorized access, disclosure, alteration or destruction of the personal information you provide to us. Please note, however, that no data transmission or storage is 100% secure. As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information. Protecting your personal information is also your responsibility, and we urge you to take appropriate precautions.

6. Retention of Personal Information

Our retention periods for personal information are based on business needs and legal requirements. We will keep your personal information for as long as it is reasonably necessary for the purposes for which it is collected, for other purposes described in this Privacy Policy, or as may be required by applicable law. When we no longer need personal information for the purposes described in this Privacy Policy, we will delete or de-identify it, subject to any record-keeping or legal obligations that require us to retain it.

7. Social Media Pages

We may maintain pages on social media platforms such as Facebook, Instagram, or similar services. Any information you post or provide through such pages is subject to the privacy policies of those platforms, and you should review them carefully. We are not responsible for the collection, use, or disclosure practices (including data security) of any social media platform or other third party, including any personal information you disclose to other organizations through or in connection with our social media pages.

8. Children's Privacy

Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of 13.  If you are under 13 years of age, you should not use the Services and should not send any personal information about yourself to us through the Services.

If you are a parent or guardian and you believe that your child has provided us with personal information without your consent, you may email us at info@mms-lv.com. If we become aware that a child under 13 has provided us with personal information without parental consent, we will terminate that user’s access to our Service and take steps to delete such information from our systems, unless we have a legal obligation to keep it.

9. Links to Third Party Sites

The Services may link you to other websites that are operated or maintained by third parties and that are not under the control or responsibility of Miracle Mile Shops, including links to brands’ sites and social media platforms. Such links do not constitute or imply endorsement by Miracle Mile Shops of those other websites, the content displayed therein, or the persons or entities associated therewith. When you visit any of such third-party websites you will leave the Services and we accept no responsibility or liability with respect to any material or website that is not under our control. This Privacy Policy does not apply to such third-party websites. We encourage you to review the privacy policies and terms of use of those third-party websites or services before using them.

10. California Shine the Light Rights

If you are a California resident, you may request and obtain from us once a year, free of charge, information about the categories of personal information (as defined in the Shine the Light law), if any, that we disclosed in the preceding calendar year to third parties for those third parties’ direct marketing purposes. Our disclosure requirements apply only if we share our consumers’ personal information with third parties for them to directly market their own products to those consumers, instead of assisting us with our own business. If you are a California resident and would like to make such a request, please submit it by email to info@mms-lv.com or by U.S. mail at Miracle Mile Shops Management Office, 3663 Las Vegas Boulevard, Suite 900, Las Vegas, NV 89109.

11. Your Choices

We offer you certain choices about how we communicate with you and what information we collect from you.

When you no longer wish to receive marketing emails from us, you can unsubscribe at any time by using the “unsubscribe” feature included in the promotional or other emails that we send to you. Please note that we may still send you certain communications relating to your use of our services (such as administrative and service announcements), and these service-related messages may be unaffected if you choose to opt-out from receiving our marketing communications.

Subject to any applicable legal requirements, you may correct, amend, or delete your personal information that is inaccurate in our system. You may do so by contacting us as described at the end of this Privacy Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at info@mms-lv.com or by phone to our Miracle Mile Shops Management Office at 702.866.0703.